Make your gym pool profitable

Heating, chemistry, staffing, and maintenance run whether or not anyone is in the water, so a pool only turns profitable once its idle hours start earning. Private swim lessons are the simplest way to get there without building an aquatics program of your own. Independent instructors bring their own clients and teach one to one in whatever lane is free, so member use is never blocked. You set the amount your facility earns per lesson, open the hours you want, and receive one payment each month covering every lesson taught.

Weekday mid-mornings and early afternoons are exactly when private lessons fit best, because that is when the pool is quiet and when clients with flexible schedules want to book. You choose which hours to open and instructors book into them.

Don’t recruit swim instructors, let Propel do it for you. Each instructor is a certified professional who sets their own schedule and price and brings their own clients. All of them provide proof of certification and pass a criminal background check before teaching at your pool. They also tend to be the experienced ones, averaging more than eight years of teaching, because senior instructors come to Propel to earn more and run their own schedule.

Pool rentals cap what you earn while your renter is incentivized to add as many lessons and bodies as they can. On Propel you set an amount earned per lesson instead, so income scales with how much the pool is used. Because lessons are private and take up very little space, more than one can run in the same lane at the same time, doubling what that hour earns. No lane is ever taken out of service to do it.

A swim school typically wants a recurring block of pool time, often a dozen or more hours a week, and fills it with groups. That is what creates the foot traffic and the sectioned-off lanes. Propel takes no standing block. Lessons are private, one instructor with one client, booked into the hours you open and rescheduled if there is no space.

No. Pool space is never sectioned off, gym member enjoyment always takes priority, and instructors reschedule if the pool is busy when they arrive.

The complaint that drives members out is a swim school occupying prime lap-swim hours every week. That is the model Propel is built against. Lessons never reserve a lane, member use always takes priority, and an instructor reschedules rather than displacing anyone.

$10 million per occurrence covers the lesson. Your facility and its officers and employees are named as additional insureds for their vicarious liability arising out of the lesson, and the instructor teaching it is covered too. A certificate is available for your risk team or broker.