Grow ancillary hotel revenue
Offer private swim lessons by admission instead of rentals
Maintain guest use • Earn per lesson • Only when space allows
As featured on
Pool use that goes unnoticed
Revenue you can't ignore
One instructor, one client, in whatever corner of the pool is free. No whistles, no groups, no gear on the deck. It's indistinguishable from ordinary guest use, yet generating thousands each month.
- •Pool space is never sectioned off
- •Guests are always given priority
- •Instructors cancel if space isn't available
Improve guest satisfaction
Perks that guests and staff love
Private lessons run in the pool you already have, bookable on the Propel website with no app to install. Your guests book at-cost, as do your staff and their families. And because you earn on every lesson, comping one to make a stay right costs you a fraction of what the pool earned.
No work, all profit
No booking, invoicing, or payment processing
Set the amount you earn per lesson. Propel handles the rest, including customer service enquiries. Once a month you receive one payment covering every lesson taught, and it goes straight to the bottom line.
Stay covered
Industry-leading $10M insurance
Typical swim schools carry $1M to $2M. Propel carries five times that, reaching the hotel and its owners and staff for their vicarious liability arising out of the lesson, as well as the instructor and Propel itself. A certificate is available for your risk team or broker to review.
Learn more →The problem with swim schools
Any way you slice it, swim schools don't fit in hotel pools.
High turnover
Groups of kids and parents arriving every half hour.
Brand misalignment
As the swim school grows, your hotel experience diminishes.
High risk, low reward
Classes led by inexperienced instructors, for a capped rental rate.
How we compare
Propel
Private lessons, one hour longPool rental groups
30 minute group or semi-private with heavy foot trafficPropel
A per-lesson fee that adds up to more than flat rate rentals ever couldPool rental groups
Flat rate rental of space guests can't usePropel
$10M industry-leadingPool rental groups
Minimal $1M-$2MPropel
A staff dashboard you can use or ignorePool rental groups
No visibility beyond a seasonal schedulePropel
Senior, often industry veterans (avg 8 years+)Pool rental groups
Young, usually freshly certifiedPropel
When the pool is crowded, instructors yield and reschedulePool rental groups
“The show must go on” — lessons run regardless of how busy the pool isHow it works
1. Quick setup
Set your price and hours, and tell our team your revenue goals.
2. Bookings start
Instructors set availability at your pool and clients book lessons only when space is available.
3. Provide access
Instructors arrive, check in, and meet their clients at a designated waiting spot, then chaperone them safely through their entire lesson.
Our partners
"Propel takes care of everything, all the hotel has to do is provide the trainer with a key card."
Shaun Pearson
General Manager, Yorkville Royal Sonesta
"Being short staffed post covid, Propel helped us earn revenue when we needed it most."
Chester Huan
General Manager, Best Western Plus, Mission BC
"It feels great to capture money previously left on the table. We were like, why wouldn't we?"
Sameer Gulamani
Managing Director, Bayview Hospitality, Toronto ON
"We started offering the quiet times after checkout and later expanded to fill other gaps."
Susan Fregona
General Manager, Residence Inn, Vancouver BC
Add revenue on auto-pilot
Earn thousands each month with almost no effort
From the GM to the asset manager
From GMs to REIT asset managers, we work with all levels of your organization to set and achieve revenue goals.
Any brand, anywhere
Our in-house team of engineers, designers, and account specialists cater to all levels of hospitality from boutique and luxury offerings to family friendly and budget properties.
Common questions
Will this conflict with our brand standards or franchise agreement?+
Lessons run inside the pool you already operate, during hours you choose, by appointment only. Nothing about the space, signage, or guest-facing experience changes.
How is this different from a hotel day pass platform?+
A day pass sells access. Propel books a service, delivered by a certified professional at a scheduled time. A pass also grants extended use, so one buyer occupies your pool and deck for the day. A lesson earns you the same amount in an hour, then hands the space back.
How do instructors get on property, and does that add liability?+
The same way any contractor does. Instructors sign in at your desk under whatever process you already run for vendors, so there’s nothing new to set up. On liability, Propel carries a $10M policy naming the hotel and its owners and staff as additional insureds for their vicarious liability arising out of the lesson, alongside the instructor.
How are instructors screened before working at our property?+
Every instructor provides proof of certification and passes a criminal background check before they teach anywhere on the platform. They are also experienced rather than newly trained, averaging more than eight years of teaching, because senior instructors come to Propel to earn more and manage their own schedules.
Will this crowd the pool for our overnight guests?+
Lessons are private, booked into hours you open, and only go ahead when there is space. You control which hours are available and can change them at any time.
Does our team have to handle booking or payments?+
No. Guests book and pay through Propel, and Propel handles customer service enquiries. Your front desk provides access to instructors and nothing else.
How does this show up in our ancillary revenue reporting?+
As one payment each month covering every lesson taught at your property. You set the amount you earn per lesson, and there are no costs or fees deducted from it.
Do our guests and staff get anything out of it?+
Yes. Hotel guests receive at-cost pricing on lessons, and so do your staff, their families, and their friends. A swim school renting your pool offers nothing to the people in your building.
What does it cost the hotel to offer this?+
Nothing. There is no setup cost, no subscription, and no revenue share taken off the amount you set. Every dollar you earn goes straight to your bottom line.
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